Guillaume Zhang
POPPY MOBILITYLE PAIN QUOTIDIEN
BRASSERIE CAULIER
MATT GOMBAU
ON
ALEXANDRE BOURDEAUX
VIVALIS
AWSR
HASSELBLAD
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The campaign explores the unintended consequences of digital impulsivity.
It contrasts the frenzied speed of online sharing with the raw stillness of personal tragedy. The artistic direction intertwines hyper-accelerated digital motion with slow, deliberate moments of impact, linking an overly curious witness to a lonely victim. By blurring the lines between virtual and real-world consequences, the film compels viewers to reconsider their role in the chain reaction of information, urging them to pause before they post.